TAG Heuer SEL 'Senna'
Make: TAG Heuer
Model: S/el (Sports Elegance) ‘Senna’
Reference: CG1124-0
Year: 1990s
Movement: Quartz
Box and papers: No
Case: 39mm steel
Dial: Green
Bracelet/Strap: Link bracelet, steel
Condition: Excellent, neo-vintage
Warranty: 6 month RHW warranty
Return period: 3 day return
The Legacy of Ayrton Senna & TAG Heuer
Few names in Formula 1 history carry the same weight as Ayrton Senna. A three-time world champion and one of the most electrifying drivers the sport has ever seen, Senna’s precision, speed, and relentless pursuit of perfection made him a legend both on and off the track. His association with TAG Heuer remains one of the most iconic partnerships in motorsport, with the brand becoming synonymous with the golden era of Formula 1.
During his time in F1, Senna was frequently seen wearing a TAG Heuer from the brand’s celebrated S/el (Sports Elegance) collection. His personal watch featured a cream dial and was worn on a leather strap, but this example, with its rarer green dial and full metal bracelet, adds an exclusive touch to an already legendary piece.
As we celebrate TAG Heuer & F1 Week, it marks the start of the 2025 Formula 1 season, there’s no better time to own a watch tied to one of the greatest drivers in history.
Why You’ll Love It
This 1990 TAG Heuer Senna CG1124-0 is a true collector’s piece, not just for its Ayrton Senna connection but also for its exceptional neo-vintage condition. The green dial is a rarity in the S/el lineup, making this a standout model for enthusiasts and collectors alike. The bracelet is the full-metal S/el design, instantly recognisable with its distinctive interlocking links, offering both comfort and an unmistakable ‘90s aesthetic.
At £1,450, this watch is about more than just timekeeping—it’s a piece of Formula 1 history and a tribute to one of the sport’s most revered champions.
Iconic Status
Ayrton Senna’s influence on TAG Heuer is undeniable, with his partnership helping to shape the brand’s deep connection to Formula 1. His personal TAG Heuer SEL remains one of the most famous watches associated with an F1 driver, often spotted on his wrist during the peak of his career.
Beyond Senna, TAG Heuer’s motorsport legacy continues today, with drivers like Max Verstappen being linked to the brand. Off the track, TAG Heuer watches are frequently seen on Hollywood icons like Chris Hemsworth and Leonardo DiCaprio, further cementing their appeal beyond just racing fans.
Ready to Make It Yours?
For £1,450, this TAG Heuer Senna CG1124-0 offers a rare chance to own a watch connected to Ayrton Senna and the golden era of Formula 1.
Buy online or book a private appointment to view this timepiece in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device.
• Bank transfers for a seamless transaction.
• Secure email payment links for added convenience.
• In-person card payments available upon request.
As with all our watches, this TAG Heuer Senna has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
Celebrate TAG Heuer & Formula One Week with one of the most iconic racing watches. Make this Ayrton Senna-approved TAG Heuer yours today.
Make: TAG Heuer
Model: S/el (Sports Elegance) ‘Senna’
Reference: CG1124-0
Year: 1990s
Movement: Quartz
Box and papers: No
Case: 39mm steel
Dial: Green
Bracelet/Strap: Link bracelet, steel
Condition: Excellent, neo-vintage
Warranty: 6 month RHW warranty
Return period: 3 day return
The Legacy of Ayrton Senna & TAG Heuer
Few names in Formula 1 history carry the same weight as Ayrton Senna. A three-time world champion and one of the most electrifying drivers the sport has ever seen, Senna’s precision, speed, and relentless pursuit of perfection made him a legend both on and off the track. His association with TAG Heuer remains one of the most iconic partnerships in motorsport, with the brand becoming synonymous with the golden era of Formula 1.
During his time in F1, Senna was frequently seen wearing a TAG Heuer from the brand’s celebrated S/el (Sports Elegance) collection. His personal watch featured a cream dial and was worn on a leather strap, but this example, with its rarer green dial and full metal bracelet, adds an exclusive touch to an already legendary piece.
As we celebrate TAG Heuer & F1 Week, it marks the start of the 2025 Formula 1 season, there’s no better time to own a watch tied to one of the greatest drivers in history.
Why You’ll Love It
This 1990 TAG Heuer Senna CG1124-0 is a true collector’s piece, not just for its Ayrton Senna connection but also for its exceptional neo-vintage condition. The green dial is a rarity in the S/el lineup, making this a standout model for enthusiasts and collectors alike. The bracelet is the full-metal S/el design, instantly recognisable with its distinctive interlocking links, offering both comfort and an unmistakable ‘90s aesthetic.
At £1,450, this watch is about more than just timekeeping—it’s a piece of Formula 1 history and a tribute to one of the sport’s most revered champions.
Iconic Status
Ayrton Senna’s influence on TAG Heuer is undeniable, with his partnership helping to shape the brand’s deep connection to Formula 1. His personal TAG Heuer SEL remains one of the most famous watches associated with an F1 driver, often spotted on his wrist during the peak of his career.
Beyond Senna, TAG Heuer’s motorsport legacy continues today, with drivers like Max Verstappen being linked to the brand. Off the track, TAG Heuer watches are frequently seen on Hollywood icons like Chris Hemsworth and Leonardo DiCaprio, further cementing their appeal beyond just racing fans.
Ready to Make It Yours?
For £1,450, this TAG Heuer Senna CG1124-0 offers a rare chance to own a watch connected to Ayrton Senna and the golden era of Formula 1.
Buy online or book a private appointment to view this timepiece in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device.
• Bank transfers for a seamless transaction.
• Secure email payment links for added convenience.
• In-person card payments available upon request.
As with all our watches, this TAG Heuer Senna has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
Celebrate TAG Heuer & Formula One Week with one of the most iconic racing watches. Make this Ayrton Senna-approved TAG Heuer yours today.
Make: TAG Heuer
Model: S/el (Sports Elegance) ‘Senna’
Reference: CG1124-0
Year: 1990s
Movement: Quartz
Box and papers: No
Case: 39mm steel
Dial: Green
Bracelet/Strap: Link bracelet, steel
Condition: Excellent, neo-vintage
Warranty: 6 month RHW warranty
Return period: 3 day return
The Legacy of Ayrton Senna & TAG Heuer
Few names in Formula 1 history carry the same weight as Ayrton Senna. A three-time world champion and one of the most electrifying drivers the sport has ever seen, Senna’s precision, speed, and relentless pursuit of perfection made him a legend both on and off the track. His association with TAG Heuer remains one of the most iconic partnerships in motorsport, with the brand becoming synonymous with the golden era of Formula 1.
During his time in F1, Senna was frequently seen wearing a TAG Heuer from the brand’s celebrated S/el (Sports Elegance) collection. His personal watch featured a cream dial and was worn on a leather strap, but this example, with its rarer green dial and full metal bracelet, adds an exclusive touch to an already legendary piece.
As we celebrate TAG Heuer & F1 Week, it marks the start of the 2025 Formula 1 season, there’s no better time to own a watch tied to one of the greatest drivers in history.
Why You’ll Love It
This 1990 TAG Heuer Senna CG1124-0 is a true collector’s piece, not just for its Ayrton Senna connection but also for its exceptional neo-vintage condition. The green dial is a rarity in the S/el lineup, making this a standout model for enthusiasts and collectors alike. The bracelet is the full-metal S/el design, instantly recognisable with its distinctive interlocking links, offering both comfort and an unmistakable ‘90s aesthetic.
At £1,450, this watch is about more than just timekeeping—it’s a piece of Formula 1 history and a tribute to one of the sport’s most revered champions.
Iconic Status
Ayrton Senna’s influence on TAG Heuer is undeniable, with his partnership helping to shape the brand’s deep connection to Formula 1. His personal TAG Heuer SEL remains one of the most famous watches associated with an F1 driver, often spotted on his wrist during the peak of his career.
Beyond Senna, TAG Heuer’s motorsport legacy continues today, with drivers like Max Verstappen being linked to the brand. Off the track, TAG Heuer watches are frequently seen on Hollywood icons like Chris Hemsworth and Leonardo DiCaprio, further cementing their appeal beyond just racing fans.
Ready to Make It Yours?
For £1,450, this TAG Heuer Senna CG1124-0 offers a rare chance to own a watch connected to Ayrton Senna and the golden era of Formula 1.
Buy online or book a private appointment to view this timepiece in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device.
• Bank transfers for a seamless transaction.
• Secure email payment links for added convenience.
• In-person card payments available upon request.
As with all our watches, this TAG Heuer Senna has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
Celebrate TAG Heuer & Formula One Week with one of the most iconic racing watches. Make this Ayrton Senna-approved TAG Heuer yours today.